The Gathering for Social Impact

Rose Hedberg is a writer by trade (a published author and grant writer), whose passion for storytelling evolved beyond the page when she discovered the art of sales in 2023. Seeing how sales touched every corner of life—from the shows we binge to the services we buy—she became fixated on understanding its reputation, especially in the nonprofit world.

Since then, Rose has led over 400 successful sales calls mastering the craft of nurturing prospects through email, direct messaging, and one-on-one calls. Under the mentorship of sales expert Chris R. Rigoudis, Rose now applies a curious, connected, and transformation-based approach to selling, because "people don't buy out of desperation, they buy out of hope."

At The Gathering, Rose’s breakout session will support nonprofit professionals in navigating donor and client conversations with confidence and integrity. We'll unpack how to approach sales conversations with authenticity—conquering objections, articulating your value, and reframing sales as a form of storytelling.

Participants will walk away with:

• Practical techniques to address and overcome common objections
• Clarity on what distinguishes “pushy” from “proactive” communication
• A deeper understanding of how sales is simply transformation-based storytelling

Tyler Hobbs (he/him) is a philanthropy and nonprofit leader with experience in secondary education, fundraising, and organizational development. A former educator, school administrator, and fundraiser, he was recruited in 2020 to build the Marie Lamfrom Charitable Foundation’s infrastructure and grantmaking strategy. The foundation now distributes over $20 million annually to nonprofit organizations across Oregon. You can learn more about Tyler and the Marie Lamfrom Charitable Foundation here.

Rachel Werner is the Principal at MyFedTrainer, a nationally recognized federal grants compliance training provider. She is also the Owner and CEO of RBW Strategy, a woman-owned grants consulting firm located in the Washington, DC, area. Rachel and her team at RBW Strategy have collectively raised over $450 million and managed over $2.5 billion in federal grant awards, and she has trained thousands of individuals and groups at conferences, through virtual webinars, and MyFedTrainer courses. She has a Certificate in Grants Management, is a certified Project Management Professional, is a Certified Grants Professional, and Grant Professionals Association Approved Trainer. You can learn more about Rachel and My FedTrainer here.

Diana Farias Heinrich (she/her) is an entrepreneur, speaker, and guardian of ethical nonprofit storytelling. As the CEO of Habrá Marketing, she actively safeguards equality, respect, and dignity in nonprofit communications while helping organizations raise funds with integrity.

She created Equastory™, a transformative 4-step framework that ensures nonprofits stay true to their foundational values while powerfully sharing their impact. As the visionary behind The Ethical Nonprofit Summit, she leads the industry dialogue on ethical storytelling and fundraising practices, protecting the very values that draw people to nonprofit work.

Diana is a certified Advocate for Survivors of Domestic Violence and for DEI in the Workplace. She holds bachelor's degrees in Literature/Writing and Latin American Studies, bringing depth and cultural awareness to her work.

Her proudest accomplishments are being a mom and wife, and helping women in Ghana start a sustainable, clean water business. She enjoys aerial silks and visiting national parks.

Rita-Soledad Fernández Paulino is a queer Mexican-American money and self-care coach who went from solving math problems in the classroom to solving money struggles for first-gen wealth builders. Living with Celiac disease, PTSD, and ADHD taught them that financial security must never come at the cost of joy and wellness. As founder and CEO of Wealth Para Todos, Soledad guides progressive first-gen and second-gen wealth builders toward financial independence rooted in D.I.V.E.R.S.E. self-care. Featured by NPR, CNET, and Bankrate, they use 1:1 coaching, Wealth Para Todos Academy, and their weekly podcast to help people become financially flexible now—and work-optional con tiempo.

Loretta is an exceptional social entrepreneur, leadership coach, and advocate for an equitable nonprofit workforce. As the Founder of Do Good Leadership Collective, Loretta's work focuses on protecting the nonprofit sector through workforce wellbeing strategy. She believes that prioritizing the healing, endurance, and wellbeing of nonprofit leaders is key to organizational effectiveness and resilience.

Loretta brings nearly 15 years of experience to her work as strategist, coach, wellness practitioner--and importantly--as a former nonprofit leader who experienced burnout firsthand.

Jennie is 3x founder, former elected State Representative, PhD student, and mom. She supports mission-driven consultants at every stage of their business who are ready to step into their legacy and maximize the impact they can have in the world. When not working, you can find her exploring Alaska with her family, cooking, reading romance novels, or keeping her Duolingo streak alive.

Jennie has dedicated her life and career to building a more equitable world. After several years working around the world on behalf of Fortune 500 companies, tech startups, nonprofits/NGOs and financial institutions, she founded what has become Delve and Wild Awake Creative in 2016. Her mission is to launch social good initiatives that can have a lasting impact and support female founders in philanthropy.

Outside of Wild Awake and Delve, Jennie is an elected state representative in Alaska, where she advocates for LGBTQ+ equality, paid family leave, mental health, and reducing violence against women, among other progressive issues.

While earning her BA in Communications from Louisiana State University, she was an activist and community leader who received the university's highest awards for service. She went on to earn an MA in Public Policy and International Law from the American University of Paris in partnership with Oxford University. Her concentration was human rights and her research centered on genocide. She completed her practicum in the Hague.

Anna Nelson builds bulletproof budgets. With engineering precision and hundreds of grants under her belt, she helps organizations and grant writers of all types get their budgets right.

Anna Nelson is the founder of One Small Step Writing Services and works as a grant budget coach and consultant. Her engineering background gives her expertise to build bulletproof budgets. She has prepared and assisted with hundreds of grant budgets for nonprofits, for-profits, tribal organizations, and sustainable businesses.

Through her coaching work, Anna discovered that most budget challenges aren't about mechanics. They're about confidence. She helps grant writers recognize what they already know and trust their budget decisions.